SoulMoves

For creative souls done waiting for perfect and ready to launch their dream project into the world.

12 week Creative Accelerator to turn One Day into Day One.

You’re a big dreamer and a heart-led VISIONARY with ideas that could change lives and unfinished projects waiting to become someone else's permission slip — and your abundance.

You have a creative dream you can't un-dream, a vision you can't unsee.

You know that expressing what's inside you could unlock MAGIC — opportunities, impact, community, and abundnace.

Maybe it's your dream podcast, book, album — or all of the above.

Maybe it's becoming the pop star of your dreams; who you've always known you were meant to be.

Writing the book you can see SO clearly on the coffee tables of your dream readers, pouring over every scrumptious detail of your words.

You want to bring what’s inside you into the world — and be one of the rare souls who actually lives their creative dreams.

You don't want to be looking out the kitchen window years from now, filled with what could have been... wishing you'd been brave enough back then. You want to make the brave moves today — that your future self will thank you for tomorrow... 

I'm so in 😍

follow-through

where vision meets

yOUR DREAMS ARE PLAYING BIG. ARE YOU?

You came here to live the kind of life documentaries are made about, memoirs are written about, and family legends are made of. 

The kind of life filled with the fruits of what you have created, not haunted by the seeds of what could have been. 

You came here to live a legendary life. And legends? Are willing to do what most people aren't. 

The vision on your heart —

The kind of life you could live... The kind of art you could be releasing... The impact you could have... The hearts you could touch... The inspiration you could be... The abundance you could receive... The freedom you could have... 

This vision is on purpose, and you are the perfect, unique channel for it. No one else can channel this idea into the collective reality and consciousness in the exact way that YOU can.

Hearts are calling on you to be brave right now. Souls are manifesting you in your purpose — to help them unlock and step into their own.

YOU CAME TO EARTH TO DREAM LIVE THIS DREAM.

Your calling is calling and it's ready for you to do what most people don't — pick up the phone and stay on the line, for far longer than most people are willing to. Even when the elevator music is looping and you're wondering if you're ever going to get through. Even when there's a voice inside you saying — what the heaven am I doing?! 

Your dreams are READY. Ready for aligned action. Ready for support. Ready to lock-in — with soul.

It's ready for the kind of accountability that makes big dreams real art. That turns "I really want to re-launch my website" into "Here's the link."

That turns "I've been wanting to write this book for 3 years" to "First 3 chapters, done. And I also started putting feelers out for agents, because Why Not Me?!" 

It's ready for you to play smaller than you know you could bet on yourself and be in your YOU DID WHAT?! era. 

It's ready for the MIRACLES and MOMENTUMMMM 🚀 that a dedicated circle of support — with a shared focus and intention —awakens in the human spirit. 

☎️ Your calling is calling — and it's ready for more than "someday" energy. 

🚀 This is the work of SoulMoveS — Making the kind of moves that change the trajectory of your life.

Inside SoulMoves, big dreamers make the kind of moves that turn "One Day" into I did it. Imperfect, but done (like the website on your screen, channeled through this exact energy).

The kind of moves that your future self — sitting in the house of their dreams, metaphorically or literally or BOTH inshallah I claim it — will thank you for.  

The kind of moves that make you say, “Holy shit. I’m actually doing it.”

Like my best friend and SoulMoves Community Manager & Co-Founder Alex, performing multiple times in London comedy clubs after a 6 week intro course after holding this dream inside his heart for DECADES — feeling the fear and doing it anyway.

This is the kind of energy that will be holding you.

SoulMoves is where you finally move towards your dream with someday I'll be perfect enough energy imperfect, aligned action today, one foot in, one out both-feet-in devotion, like a lover you never forget to text, and isolation community support.

Most importantly, SoulMoves is where we move together. A special alchemy happens inside SoulMoves. We become each other's students and teachers — witnessing, supporting, and learning from each other's creative genius.

We expand into possibility together, rather than contract in fear.

Because the vision on your heart? 

It didn’t choose you by accident. 

And neither did this exact opportunity you are being invited to step into in this exact moment of your life. Think about the invitation before you... How much had to align for you to be sitting in the exact chair you are in right now, reading these exact words on your screen? 

Now is the time babes. Other people might have come here to dream the dream.

To have the same conversation year after year about the business they're going to start or the podcaster they were born to be. So much love to these angels! 

But we came here to live it.

SoulMoves is where your vision stops hovering on the edge of becoming —

and finally begins to take flight.


And don't just take it from me, hear from our former SoulMoves students below...

i'm ready 😍🚀

from prior coaching containers

save me a spot!

SoulCraft has come to a divine close — but the magic continues in soulmoves, our more intimate, high-touch container and the only way to work with us now.

what more people

are saying

Where Big Dreamers Turn What’s Calling INto wHat’s Next.

SoulMoves

• HEART-LED • DREAMERS • ARTISTS • VISIONARIES • CREATIVES • HEALERS •

Some artists are Meant To

find each other change lives together break cycles together build together learn from one another be the way-showers dream together co-create magic be a soul team support each other alchemize together root for each other grow together expand each other inspire each other blossom together manifest together

Some artists are Meant To

find each other change lives together break cycles together build together learn from one another be the way-showers dream together co-create magic be a soul team support each other alchemize together root for each other grow together expand each other inspire each other blossom together manifest together
let's make it real

Turn podcast ideas...

into podcast episodes 🎙️ 

turn what's possible...

into what's real 🏡 

Turn that song idea...

into launched music 🎧 

Turn your website vision...

into "we're live, baby!" 🥳

While we cannot guarantee a specific result, these are some of the outcomes past clients have experienced.

turn your dream book...

into "Chapter one, done ✅"

Turn your dream offer...

into your first client 😍

Turn "I've been wanting to start a youTube channel for years"...

into omg "I finallyyy diddd it!" 🥳

turn your next level...

into your current reality 💫

make your magiC real

inside SoulMoves

inside SoulMoves, we give you the accountability and community support to help you follow through and finally say "I did it!" 🥳 

You're a creative soul with big, delulu dreams — and an even bigger heart. There is SOUL much you want to create in this life — podcasts, books, music, communities, events, brands, art, films, shows.

But sometimes doing the actual work of it can feel SO UNCOMFORTABLE OMG YOU MEAN THE WRITING MONTAGE I IMAGINED IN MY HEAD IS NOT ACTUALLY HOW IT'S ALWAYS GOING TO FEEL WHEN I SIT DOWN TO WRITE?! Unacceptable! I do not accept! 

You mean I have no clue when these YouTube videos are going to start popping off and I'm just supposed to ✨ keep making them ✨?

You mean I can't just MAKE the website or song or event, which I mean, what an UNDERTAKING — I actually have to TELL human-people about it, not once when I LAUNCH it (where was the applause?! where was it?!!!!) BUT OVER AND OVER AGAIN?!!!

You mean the money for my new astrology course wants to find me, but to do so I'm supposed to BELIEVE IN AND ASK PEOPLE TO INVEST IN MY UNIQUE WISDOM, OVER AND OVER AGAIN?!

i'm sooo in 🥳

you're a big dreamer. but you're holding back.

At SoulMoves, we help big dreamers follow-through. We provide you the accountability, structure, and support to help you show up with greater joy, consistency, and follow-through.

This is not a passive learning course where you consume content. You already know SO much! It's time to implement, integrate and make this vision REAL.

And if you're already following through? Perfect. This is your space to be witnessed, celebrated, and supported by like-hearted creatives.

SoulMoves is where dreams meat devotion and where devotion meets community support.

IS Soulmoves

your next move?

Babes, I get it! But what if there were a better way?

The creative process is magical — AND mundane. It is delicious — AND terrifying. And as humans we can hold SO MUCH MORE of this polarity, challenge, and invitation — when we hold it together, in concentrated containers of support that help us to RISE to our next level. Because if you sesne you actually have a lot more to give — you're right. But are you investing in the conditions that your greatest life's work would flourish in? Are you investing in the team of support that unlocks your highest creative potential? Or are you performing on the stage, and also holding lighting and prep backstage, and also the stage itself as the main platform of your own support?

magic happens in isolation collaboration

isolation

Weeks 1–2

Before we move, we tell the truth about where we're going. This is where you stop circling the dream and claim the next Power Move you're here to make.

Through our SoulMoves Vision Process, you'll reconnect with the vision that brought you here and get honest about what you really want — without negotiating it down based on what's realistic, reasonable or already proven possible.

Then, we turn desire into devotion: getting clear on what you're moving toward, what you've been postponing, and the Power Moves that would make it real — and then holding you with accountability to those moves.

It's time to put both feet in — and be held with support as you leap.

✦ Feel clear, lit up... and devoted to where you're going.

Weeks 3–10

This is where SoulMoves gets its name. You start making the Power Moves that bring your soul's highest calling to physical form.

Create. Share. Post. Write. Launch. Sell. Risk. Reach out. Apply. Perform. Record. Build. Invite. Promote. Be seen.

Do the things you've been circling, postponing, over-perfecting, or waiting to feel ready for.

And when fear, perfectionism, self-doubt, comparison, avoidance or visibility wounds arise, we coach what's stopping you in our bi-monthly SoulMoves Expansion Calls, so that you can bravely move again, with deeper awareness, insight, and support.

✦ Feel proud of the brave action you're taking, and build evidence that you can do brave things before you feel ready.

Weeks 10–12

You've spent weeks moving differently. You've taken risks, stretched your capacity, and created evidence of what happens when you follow through on your soul's dreams.

This phase is about celebrating your SoulMoves evolution, reflecting on what you've learned from this process with our SoulMoves Reflection Framework, and clarifying how you want to keep the momentum going moving forward.

You will celebrate other SoulMoves members for their wins, and receive the beauty of community celebration of how you are expressing YOUR heart's magic.

✦ Leave with clear wins and lessons to carry with you, and lasting relationships to carry you into your next level.

SoulMoves is a journey from desire → courage → embodiment. Across three phases, we’ll help you get clear on what’s calling you, make the brave moves that bring it to life, and become someone who follows through on what their soul asks of them. Because your dream doesn’t need more time in your head. SoulMoves is designed to give you the accountability to take aligned action with greater consistency and support, through three phases that turn inner knowing into brave, embodied action.

i'm so there! 🤗

your 12 week journey

with SoulMoves

DISCLAIMER: SoulMoves is a coaching and personal/professional development program. The information, coaching, and resources provided are for educational and development purposes only. We do not guarantee specific results, income, revenue, business growth, creative success, or other outcomes. Your results depend on your own actions, effort, commitment, decisions, and individual circumstances. Nothing on this page or provided through SoulMoves constitutes financial, legal, medical, or mental health advice. Please consult an appropriately qualified professional regarding your individual circumstances before making significant financial, legal, business, or health-related decisions. By signing up for SoulMoves, you agree to our terms and conditions.

Do you ever notice yourself having the same conversations year after year — about what you, your friend/sister/partner is going to do?

I'm gonna start that business. I'm gonna launch that course. I'm gonna start making content. I'm gonna quit my job. I'm gonna write that book.


And, listen, I LOVE DREAMING! Dreaming is sacred and fabulous! Life-giving and wonderful! 

But in the quantum field of infinite possibilities, do you want to be the version of you who DREAMS this dream or the version of you who actually LIVES it? 

Do you want this dream to be your possibility — or your reality? I know you want it to be real... and old keys don't open new doors. 

Dreams are delicious, but follow-through is the difference. 

🎙️  It's the difference between people with business ideas they chat over at brunch — and people with businesses.

📖  It’s the difference between writers with Google Doc upon Google Doc of manuscript draft — and writers whose characters are now alive in the hearts, homes, and spirit of the collective. Whose wisdom is sitting on coffee tables across the world. Whose ideas are being discussed and recommended and celebrated in conversations between friends. 

💻  It’s the difference between coaches with ideas for a new coaching program, event, or retreat sitting in their NotesApp — and coaches whose offers are changing actual lives in the world, generating impact and income. 

📱 It's the difference between creatives with TikToks stuck in their heads, camera roll, or Drafts — and creators whose ideas have spread across the world, been shared between friends, and brought dream opportunities right to their doorstep. 

💥  It’s the difference between the dreamers who wait for the right time — and the ones who move now, even if it feels scary, messy, or embarrassing. 

🚀  It's the difference between the version of YOU who dreams a dream of what could be — and the version of you who lives it. 

And follow-through is SO MUCH EASIER and MORE LIKELY when you're in a concentrated container of support. 

it's a yesssss

dreams are popular

follow-through is rare

Do you ever notice yourself having the same conversations year after year — about what you, your friend/sister/partner is going to do?

I'm gonna start that business. I'm gonna launch that course. I'm gonna start making content. I'm gonna quit my job. I'm gonna write that book.

And, listen, I LOVE DREAMING! Dreaming is sacred and fabulous! Life-giving and wonderful! 

But in the quantum field of infinite possibilities, do you want to be the version of you who DREAMS this dream or the version of you who actually LIVES it? 

Do you want this dream to be your possibility — or your reality? I know you want it to be real... and old keys don't open new doors. 

Dreams are delicious, but follow-through is the difference. 

🎙️ It's the difference between people with business ideas they chat over at brunch — and people with businesses.

📖 It’s the difference between writers with Google Doc upon Google Doc of manuscript draft — and writers whose characters are now alive in the hearts, homes, and spirit of the collective. Whose wisdom is sitting on coffee tables across the world. Whose ideas are being discussed and recommended and celebrated in conversations between friends. 

💻 It’s the difference between coaches with ideas for a new coaching program, event, or retreat sitting in their NotesApp — and coaches whose offers are changing actual lives in the world, generating impact and income. 

📱 It's the difference between creatives with TikToks stuck in their heads, camera roll, or Drafts — and creators whose ideas have spread across the world, been shared between friends, and brought dream opportunities right to their doorstep. 

💥 It’s the difference between the dreamers who wait for the right time — and the ones who move now, even if it feels scary, messy, or embarrassing. 

🚀 It's the difference between the version of YOU who dreams a dream of what could be — and the version of you who lives it. 

And follow-through is SO MUCH EASIER and MORE LIKELY when you're in a concentrated container of support. 

it's a yesssss

dreams are popular

follow-through is rare

what's Included

SoulMoves attracts thee most magical people. Be surrounded by a soul-aligned online community of fellow visionaries, artists, changemakers, and lightworkers (current and aspiring!).

 Inside our private Skool space, you’ll celebrate wins, show up for each other's he(art), give and receive loving en-couragement as SoulMovers navigate challenges and "setbacks", slide into DMs, collaborate, build lifelong relationships — and much more. 

Because when you’re witnessed, you rise. When you're having expansive conversations about what's possible and what you seek to create, you soar. Just one person can change your life. Who could you meet inside? 👀 

Soul-led Community

Move through an intentional 12-week journey designed to create tangible progress and evolution as you take action from the consciousness of your future self, today.

You’ll be guided through the three phases of SoulMoves — with practices and prompts to help you get clear on what you want, make the moves that matter most, and keep moving when your edges arise.

This isn’t another course to consume. In SoulMoves, you are the curriculum, and the space is there to meet you where you are, while also inviting you to expand and rise to your next level — together.

the SoulMoves process

QUANTUM coaching calls

SoulMoves is all about taking aligned action with community and support. In the process, blocks, fears, and invitations arise. Every 2 weeks, you’ll get coaching on what’s showing up for you. Whether it's a creative block, an old fear that’s quietly sabotaging your next step, or an opportunity to celebrate and insight to share with the group — our live calls are consistently our clients' favourite aspect of being part of SoulMoves — even if they join by watching the recordings. 

You'll leave calls feeling more clear and connected, with an aligned action to carry forward into the next 2 weeks — along with the accountability to make it happen. This is where resistance dissolves, momentum builds, and clarity anchors in.

dates & details

SoulMoves is a 12 week Creative Vision Accelerator starting the week of Monday, November 2. Our first call is on Friday, November 6.

You'll get LIVE Bi-Monthly Coaching calls (i.e., every 2 weeks) on Fridays at 3-5 pm London time (10am-12pm EST). 

All calls are recorded for anyone who is not able to attend live, and you get life-time access to the recordings.

We will take a break from calls for Christmas, but our virtual community will remain open. Call dates are:  Fri Nov 6, Fri Nov 20, Fri Dec 4, Mon Dec 14, Fri Jan 8, Fri Jan 22 — giving us time to take the momentum into the new year. 

Our private online community is hosted on Skool platform to seek support, co-creation, and share wins, stories, and challenges. While coaching takes place on live calls, the online community is a peer-led space where we have seen clients make beautiful, lasting connections and support each other's he(art). 

SoulMoves is supportive if you want to show up more in public (be seen) OR private (show up with devotion for your craft/project/practice) — in community with likeminded, likehearted, creative souls. 

i'm so there!

Please wait a few minutes for the cart to load. Early Bird ends on October 19.

reserve your spot

We want to make sure this is a beautiful, aligned fit for YOU and your goals.

If you feel called to the space but have some hesitation or questions coming up  — just send Ayanda a DM on IG with any thoughts or questions coming up for you.

I am 1000% NOT here to convince you of anythingggg — but what I can do is help you come to your own deepest truth on whether this is the invitation from the universe you've been looking for (but may also hold fear around, both can be true, and often are!) 

DM Ayanda with the first word: "SoulMoves" to receive her response. 

let's chat in the dmsprefer email? we got you 💖

but I'm not clear...

i feel the call

We want to make sure this is a beautiful, aligned fit for YOU and your goals.

If you feel called to the space but have some hesitation or questions coming up  — just send Ayanda a DM on IG with any thoughts or questions coming up for you.

I am 1000% NOT here to convince you of anythingggg — but what I can do is help you come to your own deepest truth on whether this is the invitation from the universe you've been looking for (but may also hold fear around, both can be true, and often are!) 

DM Ayanda with the first word: "SoulMoves" to receive her response. 

let's chat in the dmsprefer email? we got you 💖

but I'm not clear...

i feel the call

faqs

How do I join and when do we start?

Yay! We’re so excited to welcome you into the space. Head to the Checkout Cart above to reserve your spot! Our online community opens on Monday, November 2, and our first call is on Friday, November 6.

Can I cancel anytime?

SoulMoves is a 12 week container with a shared cohort experience, not a subscription membership. Due to the nature of the program, all sales are final and we do not offer cancellations or refunds.

What is your refund policy?

All sales are final and we do not offer refunds.

What’s the call schedule?

You'll get LIVE Expansion Coaching Calls every 2 weeks on Fridays at 3–5pm London time / 10am–12pm EST. All calls are recorded for anyone who is not able to attend live, and you get life-time access to the recordings. We will take a break from calls for Christmas, but our virtual community will remain open.

Call dates are: Fri Nov 6, Fri Nov 20, Fri Dec 4, Mon* Dec 14, Fri Jan 8, Fri Jan 22 — giving us time to take the momentum into the new year.

What if I can't attend the live calls?

Not to worry, all calls are recorded. If you are drawn to this space, trust that the call is bigger than logistics, and many of our students have received plenty of magic and results from watching the recordings, participating on the virtual community, and sliding into DMs to build deeper relationships and collab opportunities. There might be a person, a question, or a project you are meant to meet through this space. You may receive a download when watching one of the recordings. You may catch something and enjoy the chance to press pause. While we’d love to see you live, the magic of SoulMoves is a container of expansion, much bigger than the live calls!

What's the time commitment?

In SoulMoves, you are the curriculum. Your commitment to the work is the commitment you want to have to your creative goals. For each person, their most aligned commitment looks different. For some of our students, this is 1 hour per week of podcast recording, and 1 hour of prep. For others, it’s posting 1 TikTok per day, as well as doing morning pages. For others still, it’s writing for 1 hour a day, or 500 words per day.

We give you a structured reflection to identify your aligned frequency — then invite you to experiment to find what works best for you.

The formal commitment is:

  • 1 live Expansion Coaching Call of 2 hours every 2 weeks on Fridays at 3–5pm London time / 10am–12pm EST.
  • Time to dedicate to your craft based on your desired rhythm and unique goals, as described above (e.g., 15 mins per day, 1 hour per day or per week, etc.)
  • Optional community interaction, engagement, and contribution — knowing that we co-create the community we seek and get out of the experience what we give to it!

Our best advice is to take it one day at a time and remember that sometimes literally ONE sentence in a container changes your whole approach to creativity, visibility, and soul-magic creation.

What is the difference between SoulMoves and SoulCraft?

SoulMoves is our higher-investment, shared cohort coaching experience, where everyone starts and ends the program together for a fixed amount of time. We no longer run SoulCraft.

Is this for a specific medium of creators?

Nope — this is for anyone creating from the heart and soul. One of our favourite aspects of SoulMoves is that we are a multi-passionate space — we have writers, podcasters, singers, producers, coaches, healers, non-profit directors, jigsaw puzzle makers, jewelry brand founders, poets, philosophers — and most of us are multi-passionates who wear multiple creative hats.

Just like timeless wisdom of books such as The Artist's Way that speak to millions of artists regardless of craft, SoulMoves rooted in the realities that creatives face across disciplines — fear, resistance, perfectionism, and also: hope, desire, magic. The thread that ties us together is we are heart-led artists and soulful visionaries — meaning we channel our work through deep feeling, soul-resonance, and love rather than hustle, grind, or ego-led “success” for its own sake.

If you are seeking very specific technical feedback on your particular medium (like manuscript edits or specialized feedback on a painting, book draft, or YouTube script), this might not be the right container for you.

But if you're seeking the soul-aligned structure, support, and accountability to bring your creative vision to life — this could be exactly what you've been looking for.

What results can I expect?

Results will look different for everyone and we cannot guarantee any specific outcome. Like any manifestation, your creative dream requires showing up and taking aligned action. But that is so more possible and easeful with aligned community and support. Also — some of your SoulMoves results will be the intangible experience that capitalist society does not teach us to value — connection, community, resonance, feeling seen and witnessed.

While we can't guarantee any specific result, previous clients have experienced the following results:

  • Launching a TikTok, growing a YouTube channel, re-launching a podcast or Substack and being listed as a top 100 “breakout” Substack publication
  • Launching an artist identity and completing and releasing a first song
  • Developing a consistent creative practice for the first time
  • Launching a new business, program, or coaching offer
  • Creating and sharing an album, hosting a live listening party to celebrate, with many attendees coming from this space
  • Life-long friendships and relationships

You might launch something. You might return to something. You might be witnessed in your fullest creative expression for the first time. Whatever your path, SoulMoves helps you move in the direction of your dreams — with purpose, heart, community, and soul.

Do you offer Scholarships?

We do not offer Scholarships to SoulMoves. For a free and lower-investment community experience, join the Soul Salon Collective: https://www.skool.com/soul-salon-collective-7003 .

For free resources, tap into the Soul Salon Podcast, the Free Soulful Visibility Guide, and Ayanda’s free newsletter: https://ayandastood.com/

Do I need to be a "professional" artist or have a big platform?

Nope. You just need a dream or vision you’d love to create (even if it doesn’t feel super clear, you sense something is calling you forward) and a commitment to take aligned action towards that dream! At SoulMoves we don’t believe in “experts” — we are all each other’s teachers and students, ever learning, ever evolving, ever unfolding.

What if I have trouble following through?

That's exactly why SoulMoves exists — the highest-touch, most intimate, and most expansive space we offer. You'll be supported within a loving container designed to help you move through resistance, perfectionism, fear, and self-doubt — together. If you are struggling to follow-through, we encourage you to lean into the space, ask for community support or advice, and bring questions to our Expansion Coaching Calls every 2 weeks to grow and expand together and help each other dissolve creative blocks and move forward with deeper wisdom, awareness, and devotion.

While we can’t guarantee that this container will ensure your follow-through since your results are ultimately up to you showing up, we can give you the supportive structure and team to help make the follow-through you seek significantly more likely.

What if I've already taken courses before and it hasn't worked?

While we cannot guarantee any specific outcome, SoulMoves isn't about more information or content — it's about momentum, community, and soulful follow-through.

You'll receive loving accountability, spiritual grounding, and regular invitations to actually do the thing, not just learn about it. While we know that the fear brain tends to go straight to “what could go wrong” — we encourage you to ask: What is the best case scenario? Who could I meet that could change my creative life? What could I unlock? At the same time, we also invite you to trust your intuition as you know best whether this space is in alignment for you.

What if I fall off track during the program?

You are the track. This is the nature of the creative unfolding, things don’t go according to plan because life itself has its own rhythm — and we say yes to all of it. Falling "off track" of what we thought was supposed to happen means honoring what your track was always meant to be for you specifically.

I experienced this intimately — I had SO many plans for where I would take my podcast and coaching this year — and then I lost the full strength of my voice. I had to completely surrender, as life had other plans for me.

At any point, if you feel yourself slipping into resistance, overwhelm, or disconnection with the group, you can reach out to the SoulMoves community and our Community Manager Alex for support.

And that return? That's part of the work — just like any meditator knows that meditation is about coming back to presence with loving kindness and radical acceptance, not berating ourselves for falling out of it.

Can I get individual coaching from Ayanda or Alex?

SoulMoves is intentionally a group-activation space, not an individual coaching experience. We deeply believe in the power of group coaching to help you answer questions you did not even knew you had, support you through community learning, and collect and gather wisdom and insights from the collective mind we share. When we ask in public, we learn in public — and receive answers to other like-hearted creatives’ questions that we didn’t even know we had ourselves.

Do you offer virtual coaching between calls?

We don't, as we deeply believe in the power of live, face-to-face coaching to create lasting change and deeper connection and alchemy. As such, we’ve designed SoulMoves so coaching happens on our live group calls, where your question can receive our full attention and the whole group can learn from the conversation. This also gives you space between calls to put what you’re learning into practice. If you can’t attend live, you can submit a question ahead of time and receive a recorded and/or written response. Between calls, you have ongoing access to the SoulMoves community, where your peers can offer words of wisdom and insight, and where you can do the same for others. We have found some of the most lasting connections within SoulMoves to be formed by these interactions, leading to invitations to connect 1:1 via DMs, and becoming creative collaborations beyond SoulMoves.

FaQs

How do I join and when do we start?

Yay! We’re so excited to welcome you into the space. Head to the Checkout Cart above to reserve your spot! Our online community opens on Monday, November 2, and our first call is on Friday, November 6.

Can I cancel anytime?

SoulMoves is a 12 week container with a shared cohort experience, not a subscription membership. Due to the nature of the program, all sales are final and we do not offer cancellations or refunds.

What is your refund policy?

All sales are final and we do not offer refunds.

What’s the call schedule?

You'll get LIVE Expansion Coaching Calls every 2 weeks on Fridays at 3–5pm London time / 10am–12pm EST. All calls are recorded for anyone who is not able to attend live, and you get life-time access to the recordings. We will take a break from calls for Christmas, but our virtual community will remain open.

Call dates are: Fri Nov 6, Fri Nov 20, Fri Dec 4, Mon* Dec 14, Fri Jan 8, Fri Jan 22 — giving us time to take the momentum into the new year.

What if I can't attend the live calls?

Not to worry, all calls are recorded. If you are drawn to this space, trust that the call is bigger than logistics, and many of our students have received plenty of magic and results from watching the recordings, participating on the virtual community, and sliding into DMs to build deeper relationships and collab opportunities. There might be a person, a question, or a project you are meant to meet through this space. You may receive a download when watching one of the recordings. You may catch something and enjoy the chance to press pause. While we’d love to see you live, the magic of SoulMoves is a container of expansion, much bigger than the live calls!

What's the time commitment?

In SoulMoves, you are the curriculum. Your commitment to the work is the commitment you want to have to your creative goals. For each person, their most aligned commitment looks different. For some of our students, this is 1 hour per week of podcast recording, and 1 hour of prep. For others, it’s posting 1 TikTok per day, as well as doing morning pages. For others still, it’s writing for 1 hour a day, or 500 words per day.

We give you a structured reflection to identify your aligned frequency — then invite you to experiment to find what works best for you.

The formal commitment is:

  • 1 live Expansion Coaching Call of 2 hours every 2 weeks on Fridays at 3–5pm London time / 10am–12pm EST.
  • Time to dedicate to your craft based on your desired rhythm and unique goals, as described above (e.g., 15 mins per day, 1 hour per day or per week, etc.)
  • Optional community interaction, engagement, and contribution — knowing that we co-create the community we seek and get out of the experience what we give to it!

Our best advice is to take it one day at a time and remember that sometimes literally ONE sentence in a container changes your whole approach to creativity, visibility, and soul-magic creation.

What is the difference between SoulMoves and SoulCraft?

SoulMoves is our higher-investment, shared cohort coaching experience, where everyone starts and ends the program together for a fixed amount of time. We no longer run SoulCraft.

Is this for a specific medium of creators?

Nope — this is for anyone creating from the heart and soul. One of our favourite aspects of SoulMoves is that we are a multi-passionate space — we have writers, podcasters, singers, producers, coaches, healers, non-profit directors, jigsaw puzzle makers, jewelry brand founders, poets, philosophers — and most of us are multi-passionates who wear multiple creative hats.

Just like timeless wisdom of books such as The Artist's Way that speak to millions of artists regardless of craft, SoulMoves rooted in the realities that creatives face across disciplines — fear, resistance, perfectionism, and also: hope, desire, magic. The thread that ties us together is we are heart-led artists and soulful visionaries — meaning we channel our work through deep feeling, soul-resonance, and love rather than hustle, grind, or ego-led “success” for its own sake.

If you are seeking very specific technical feedback on your particular medium (like manuscript edits or specialized feedback on a painting, book draft, or YouTube script), this might not be the right container for you.

But if you're seeking the soul-aligned structure, support, and accountability to bring your creative vision to life — this could be exactly what you've been looking for.

What results can I expect?

Results will look different for everyone and we cannot guarantee any specific outcome. Like any manifestation, your creative dream requires showing up and taking aligned action. But that is so more possible and easeful with aligned community and support. Also — some of your SoulMoves results will be the intangible experience that capitalist society does not teach us to value — connection, community, resonance, feeling seen and witnessed.

While we can't guarantee any specific result, previous clients have experienced the following results:

  • Launching a TikTok, growing a YouTube channel, re-launching a podcast or Substack and being listed as a top 100 “breakout” Substack publication
  • Launching an artist identity and completing and releasing a first song
  • Developing a consistent creative practice for the first time
  • Launching a new business, program, or coaching offer
  • Creating and sharing an album, hosting a live listening party to celebrate, with many attendees coming from this space
  • Life-long friendships and relationships

You might launch something. You might return to something. You might be witnessed in your fullest creative expression for the first time. Whatever your path, SoulMoves helps you move in the direction of your dreams — with purpose, heart, community, and soul.

Do you offer Scholarships?

We do not offer Scholarships to SoulMoves. For a free and lower-investment community experience, join the Soul Salon Collective: https://www.skool.com/soul-salon-collective-7003 .

For free resources, tap into the Soul Salon Podcast, the Free Soulful Visibility Guide, and Ayanda’s free newsletter: https://ayandastood.com/

Do I need to be a "professional" artist or have a big platform?

Nope. You just need a dream or vision you’d love to create (even if it doesn’t feel super clear, you sense something is calling you forward) and a commitment to take aligned action towards that dream! At SoulMoves we don’t believe in “experts” — we are all each other’s teachers and students, ever learning, ever evolving, ever unfolding.

What if I have trouble following through?

That's exactly why SoulMoves exists — the highest-touch, most intimate, and most expansive space we offer. You'll be supported within a loving container designed to help you move through resistance, perfectionism, fear, and self-doubt — together. If you are struggling to follow-through, we encourage you to lean into the space, ask for community support or advice, and bring questions to our Expansion Coaching Calls every 2 weeks to grow and expand together and help each other dissolve creative blocks and move forward with deeper wisdom, awareness, and devotion.

While we can’t guarantee that this container will ensure your follow-through since your results are ultimately up to you showing up, we can give you the supportive structure and team to help make the follow-through you seek significantly more likely.

What if I've already taken courses before and it hasn't worked?

While we cannot guarantee any specific outcome, SoulMoves isn't about more information or content — it's about momentum, community, and soulful follow-through.

You'll receive loving accountability, spiritual grounding, and regular invitations to actually do the thing, not just learn about it. While we know that the fear brain tends to go straight to “what could go wrong” — we encourage you to ask: What is the best case scenario? Who could I meet that could change my creative life? What could I unlock? At the same time, we also invite you to trust your intuition as you know best whether this space is in alignment for you.

What if I fall off track during the program?

You are the track. This is the nature of the creative unfolding, things don’t go according to plan because life itself has its own rhythm — and we say yes to all of it. Falling "off track" of what we thought was supposed to happen means honoring what your track was always meant to be for you specifically.

I experienced this intimately — I had SO many plans for where I would take my podcast and coaching this year — and then I lost the full strength of my voice. I had to completely surrender, as life had other plans for me.

At any point, if you feel yourself slipping into resistance, overwhelm, or disconnection with the group, you can reach out to the SoulMoves community and our Community Manager Alex for support.

And that return? That's part of the work — just like any meditator knows that meditation is about coming back to presence with loving kindness and radical acceptance, not berating ourselves for falling out of it.

Can I get individual coaching from Ayanda or Alex?

SoulMoves is intentionally a group-activation space, not an individual coaching experience. We deeply believe in the power of group coaching to help you answer questions you did not even knew you had, support you through community learning, and collect and gather wisdom and insights from the collective mind we share. When we ask in public, we learn in public — and receive answers to other like-hearted creatives’ questions that we didn’t even know we had ourselves.

Do you offer virtual coaching between calls?

We don't, as we deeply believe in the power of live, face-to-face coaching to create lasting change and deeper connection and alchemy. As such, we’ve designed SoulMoves so coaching happens on our live group calls, where your question can receive our full attention and the whole group can learn from the conversation. This also gives you space between calls to put what you’re learning into practice. If you can’t attend live, you can submit a question ahead of time and receive a recorded and/or written response. Between calls, you have ongoing access to the SoulMoves community, where your peers can offer words of wisdom and insight, and where you can do the same for others. We have found some of the most lasting connections within SoulMoves to be formed by these interactions, leading to invitations to connect 1:1 via DMs, and becoming creative collaborations beyond SoulMoves.